Kia Motors Italia and the Italian Association of football players have promoted the Kia camps. This is an initiative addressed to children from 8 to 12 years of age which fosters Fair Play, integration and fight against racism. The first Kia Camp will take place in November in 10 football academies throughout the country.
The philosophy on which this initiative is based is the promotion of sport amongst children according to the fundamental values of Fair Play and Integration which should be applied not only in sport but also in everyday life. The organizers believe that young children, being highly receptive, will be the best vehicle to disseminate these values within their families.
The child who will show to have understood better the concepts of Fair Play, Integration and fight against racism will be invited together with one if his/her parents to one of the matches the Italian national team will play in the 2014 World Cup in Brazil.