Prosociality Sport Club


KIA Motors Italia and the Italian Association of football players together against macis


Kia Motors Italia and the Italian Association of football players have promoted the Kia camps. This is an initiative addressed to children from 8 to 12 years of age which fosters Fair Play, integration and fight against racism. The first Kia Camp will take place in November  in 10 football academies throughout the country.

The philosophy on which this initiative is based is the promotion of sport amongst children according to the fundamental values of Fair Play and Integration which should be applied not only in sport but also in everyday life. The organizers believe that young children, being highly receptive, will be the best vehicle to disseminate these values within their families.

The child who will show to have understood better the concepts of Fair Play, Integration and fight against racism will be invited together with one if his/her parents to one of the matches the Italian national team will play in the 2014 World Cup in Brazil.

Leave a Reply

PS CLUB - Prosociality Sport Club
Prosociality for Integration and Multiculturalism | Project n. 518393-LLP-1-2011-1-IT-COMENIUS-CMP | Agreement n. 2011- 3565 / 001- 001
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.